(Aurora, Ontario, September 9, 2016) – The countdown is on for the September 18 launch of the Activate Aurora campaign to make Aurora ‘Canada’s Most Active Community’.
Award-winning TSN sportscaster James Duthie emcees the official ceremonies which include dignitary and guest presentations, a video tribute from ‘Man in Motion’ Rick Hansen and unveiling of an interactive website that will measure and track collective activity.
“Residents are becoming more aware of the negative effects a sedentary lifestyle has on their health,” said Ron Weese, Chair of the Activate Aurora Working Group. “The Activate Aurora Campaign will help everyone increase their current activity level and create a community shift towards the importance of physical literacy for all ages. I invite everyone to attend this exciting launch event and find out how they can help make Aurora Canada’s most active community.”
An interactive Sport Expo will showcase over 20 local sport and athletic clubs for those wanting to learn about opportunities to become more physically active in the community. Sport demonstrations including volleyball and rugby will take place on the outdoor playing fields. York Region’s Tap’d In Mobile water trailer will be onsite with refreshing drinking water.
The launch takes place at the Aurora Family Leisure Complex on Sunday, September 18. Doors open at 12:30 p.m. and the official ceremony begins at 1 p.m. The Sport Expo continues until 3:00 p.m. Admission and parking are free.
Activate Aurora began in 2014 when a group of almost 40 community leaders, spearheaded by Sport Aurora, came together to discuss collaborative ways to combat an alarming increase in sedentary lifestyles. With the assistance of the Ontario Trillium Foundation, Activate Aurora is now launching a 3-year campaign to increase and measure the town’s collective activity by involving local school boards, Seneca College, Southlake Regional Health Centre, York Region Public Health, municipal recreation providers, sport organizations, early childhood educators, community groups and seniors associations.
The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada’s largest granting foundations. With a budget of over $136 million, OTF awards grants to some 1,000 projects every year to build healthy and vibrant Ontario communities.